CHENNAI: As part of a strategy to popularise its Aavin brand of ice-creams to compete with private players, the state-run Tamil Nadu Co-operative Milk Producers’ Federation Limited has now begun to sell ice-creams at its three outlets in Chennai Central and Egmore station, where hot milk and other products were already popular. This is part of a one month marketing campaign ahead of commissioning of a major ice-cream manufacturing unit in Ambattur and opening of several hi-tech parlours in the city. The first such parlour will be opened in Virugambakkam soon. To popularise these ice-creams, a one minute advertisment shot at the Anna Nagar parlour is also being shown at movie screens across 109 theatres and multiplexes across the city from Thursday. After the ice-cream facility in Ambattur is commissioned, Aavin will be able to market around 15,000 litres of ice-cream per day in comparison to the 3,000 litres that it currently sells.
