CHENNAI: Questioning the biggest fashion myth, ‘Women who are plump cannot wear trendy clothes’, Aishwarya Iyer takes a stroll along the streets of the city to hunt for stores that offer in-vogue, and affordable plus-size outfits
XXL by Tina Vincent
From exclusive wedding collection to casual wear, XXL has it all. Tina Vincent launched her label to create a fashion statement with plus-size outfits. From politicians to celebrities, Vincent has designed and dressed them all. “There was a notion that plus-size women cannot wear trendy clothes and look ‘sexy’. My label promises to break these myths,” says Vincent. Her new boutique at Bergamo mall in Nungambakkam offers a curated collection of clothing including tunic, bottoms, formals and bridal wear (starting size 12 upwards).
Address: Bergamo Mall, 5, Khader Nawaz Khan Rd, Nungambakkam
Last Inch
This store was incepted as an attempt to redefine western wear for full-figured Indian women. Shoo away your apprehensions of trying out the latest styles of skater dresses, off-shoulder tops, and jumpsuits. Their unique concepts like saree pallazos, slit jumpsuits and old-school crop tops for plus-sized women are a big hit in the market. You can also place your orders through WhatsApp.
Website: lastinch.in
WhatsApp: 8800890570
Amydus
Why should the plus-size fashion clothing cater only to women? If you are a heavyset or a plain outright plus-sized man, then Amydus is your go-to place. Right from trendy dresses and salwar kameez for women to close to perfectly tailored sherwanis for men, one can easily go gaga over the expansive collection here. Their new store will be launched at Phoenix Marketcity mall in the first week of August.
Website: amydus.com
Cost: Rs. 600onwards
Mustard
Mustard’s collection of plus-size outfits range from basic to designer apparels. Be it an office meeting or a friends’ reunion, shopping at Mustard will not hurt your pocket. “It is difficult for plus-sized women to go with the current fashion trends. Moreover, there is less availability and the costs are exorbitant for their apparels. We wanted to make ‘good looking’ and affordable clothing for women. Thus, the concept was introduced,” says Deepak Shetty, Lead for e-commerce for Mustard fashion. “ We are located in the popular malls of every metropolitan,” adds Deepak.
Address: Express Avenue Mall, Phoenix Mall
Website:www.mustardfashion.com
Cost: 600 onwards