Weaving craft and culture

“We have incorporated numerous traditional elements that are unique to us, showcasing crafts like weaving, sewing, block printing, and more.
The new showroom was launched on Saturday
The new showroom was launched on Saturday Photo | Martin Louis
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2 min read

CHENNAI: Walking into the new Sundari Silks showroom in Adyar feels like stepping into a beautiful blend of the old and new, upholding 26 years of legacy. The bright colours and designs of Athangudi tiles mix perfectly with the sleek, modern building. The detailed wooden carvings remind us of the grand homes of Chettinad, sharing stories of skilled craftsmanship passed down through many generations. This four-storey showroom is not just a place to shop, it’s a celebration of cultural heritage and artistry.

“We have incorporated numerous traditional elements that are unique to us, showcasing crafts like weaving, sewing, block printing, and more. These artistic traditions are not only highlighted through the products but are also reflected in the architecture and interior design. As you walk through the showroom, each floor, especially the landing areas, pays homage to a different craft,” explains Pavithra Mahendran, director of design and marketing at Sundari Silks.

What’s in the store?

The ground floor houses an array of fabrics and materials — from simple cotton to ornate silks, inviting one to touch and feel the essence of each fabric. The first floor is dedicated to Kancheepuram saris, Banarasi silks, and Sundari Silk’s exclusive Ragasiya collection. The delicate blouses from the Alankara range blend luxury and art. “Our core focus remains on handwoven silks, including Banarasi, Patola, and printed silk, all while embracing traditional craftsmanship passed down through generations,” shares R Manmohan Ram, managing partner of Sundari Silks.

The second floor caters to men’s fashion, offering an exclusive collection called Naren, featuring ethnic and contemporary apparel. This floor also showcases a variety of dhotis and cotton saris, ideal for those looking for lighter, casual wear. The third floor, aimed at women and children, offers the Navira collection, which includes exquisite ready-to-wear garments. The fourth floor features Athirshtam, a jewellery collection. It also houses the Kaapi Kadai, offering South Indian snacks and beverages.

“In our previous showroom, we had a small coffee kiosk, but in this new space, we have expanded it into a larger area where customers can sit down, enjoy a drink, and try some of our exclusive snacks. We’re also planning to introduce savoury items soon, offering visitors more options to enjoy before they continue with their shopping or head to their next stop,” shares Pavithra.

Being in the business for almost eight generations, the company has established itself as one of the trusted brands in the city, known for high-quality textiles. “As for the future, we are focused on strengthening our professional systems and expanding steadily, one step at a time. We are grateful for the continued support of our loyal customers, who have been with us throughout this journey,” concludes Manmohan.

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