Zari Jaipur unveils new festive collection 'The Golden Mirage'; blendstradition with modernity

‘The Golden Mirage’ edit is a homage to Rajasthan’s iconic crafts, such as bandhej, leheriya, and gota work
Zari Jaipur unveils new festive collection 'The Golden Mirage'; blendstradition with modernity
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Zari Jaipur, renowned for its exquisite blend of traditional Rajasthani craftsmanship and contemporary design, has unveiled its festive collection, ‘The Golden Mirage’. This new line redefines ethnic wear with a harmonious fusion of heritage techniques and modern aesthetics, offering the perfect balance between luxury and accessibility.

Founded by Preet Palawat, the creative director at Zari Jaipur, the brand has been at the forefront of preserving India’s rich textile heritage. In ‘The Golden Mirage,’ Palawat has taken this commitment to new heights, blending age-old craftsmanship with fresh, contemporary designs.

“At Zari Jaipur, we are passionate about preserving India’s rich textile heritage while making it relevant for today’s discerning customers. Each piece reflects our commitment to excellence and respect for the artisans who bring our vision to life,” Palawat says.

The collection is a stunning homage to Rajasthan’s iconic crafts, such as bandhej, leheriya, and gota work. These intricate techniques, rooted in Indian textile traditions, have been reimagined

in ‘The Golden Mirage’, resulting in a captivating range of saris, lehengas, and kurtas that speak to both tradition and modernity. The collection is a perfect reflection of the brand’s ability to combine the timeless appeal of Rajasthani artistry with the desires of today’s fashion-forward woman.

Ensembles with delicate embellishments
Ensembles with delicate embellishments

The intricate designs showcase the brand’s mastery in bandhej tie-dye patterns, the fluidity of leheriya’s wave-like motifs, and the opulent metallic detailing of gota work. “These techniques, deeply rooted in Indian textile heritage, are woven seamlessly into modern silhouettes and luxurious fabrics,” says Palawat. “Bandhej adds a hand-crafted appeal, while leheriya’s dynamic patterns lend a sense of movement, and gota work brings a shine that elevates the entire ensemble.”

Adding further elegance to the pieces are delicate embellishments like dori, gota patti, and pearl embroidery. Each of these elements enhances the visual depth and richness of the garments. Dori embroidery, with its three-dimensional patterns, and gota patti’s metallic sheen make for an opulent contrast, while pearl embroidery brings a timeless, delicate luxury. “These embellishments are thoughtfully incorporated into every piece, ensuring that each garment is both intricate and impactful,” Preet explains.

‘The Golden Mirage’ presents a striking palette of colours, ranging from soft pastels to bold hues. “It draws inspiration from both nature and Indian festivals,” Palawat says. “Pastels evoke serenity and understated elegance, while bold, rich colours are perfect for making a statement during festive celebrations. This balance ensures that the collection speaks to diverse tastes, from those who seek subtle sophistication to those who prefer a more vibrant look.” They are offering sizes from M to 6XL, and also customisation services.

Price starts at Rs 17,985.

Available online.

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