Chitrangda Singh, who made heads turn with her powerful performance in the critically acclaimed 2003 film Hazaaron Khwaishen Aisi has been announced as the new brand ambassador for Aliva. With this, Chitrangda joins the elite list of Frito-Lay brand ambassadors like Saif Ali Khan, Juhi Chawla,M S Dhoni & Kareena Kapoor, each chosen carefully to complement the personality and needs of the brand they endorse.
Speaking on the partnership, Chitrangda said, “It is a privilege to be associated with Frito-Lay. I am extremely excited to be a part of the new communication campaign for Aliva. This product has really great chatpate flavors & the delightful part is that it’s baked with wheat & daal. ALIVA is a perfect product for people like me and makes for a great tea time snack.” “The Aliva ad is a fun commercial highlighting the light and playful interaction between a young couple & very seamlessly linking it to the product which has the sharafat of wheat and daal and the shararat of chatpate flavous. It showcases a progressive young Indian woman who is confident, fun and an individual in her own right while nurturing and taking care of the needs of her young family,” said Singh.