From eco-friendly jewellery, cuisine, an ever-expanding range of saris that do not weigh on your conscience, Diwali gift packs and even detergent, the web is spoilt for choice. Thanks to over 20 organic stores and a growing awareness of healthy food, it’s easy to opt for an environmentally-friendly lifestyle. Here are a few:
Small is big
Dry fruit store BrownTree, which is based in Chennai and Bengaluru, has expanded its offerings of preserves and other gourmet essentials. “We believe there is a strong potential for tier II cities as the customer purchasing power is huge, but the places where one can buy items is much less in comparison,” says Abhinandan B, co-founder. The extensive range of inhouse dry fruits, spices, roasted snacks and chocolates are putting the store on speed dial for health-conscious foodies. Don’t miss the 50-plus Diwali gift packages, some of which have elaborate brocade covers, ribbons and beads.
Details: www.browntree.in
Safe drape
Rasvihar’s Ethicus brand was among 10 international firms recognised last month for their efforts in promoting organic cotton. Ahalya S, co-founder and creative head, Rasvihar, says, “We plan to expand with tussar lightweight saris and a combination of different fibres like pure linen and silk.” Her Paduka collection, launched a year ago, can be worn for any occasion. Ahalya states, “Organic clothing will always be priced on the higher side, because it is handwoven, and the soil has to retain its fertility without the use of pesticides.” At the tasteful store near Loyola College, where Ahalya’s jewellery shares space with the saris, you will find both earthy and elegant red and black creations (featured), priced between `4,000 and `8,000.
Details: www.rasvihar.com, shop online at www.parisera.com
Wash away
Krya, an organic detergent, made of organic soapberries, was launched in 2011, and is still a hard act to follow. Preethi Sukumaran, co-founder, Krya, says, “Next year, we are launching organic dishwash and floor cleaners and will be expanding the range with organic personal care products.” Sukumaran hopes to see organic food options in restaurants “that really does not exist in the city today. ” A 400 gm pack of Krya costs Rs 290.
Details: krya.in
