'Bidaai' to help market Kerala tourism

The crew of the popular Hindi serial `Bidaai, will come to various spots in the State to shoot honeymoon episodes.
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THIRUVANANTHAPURAM: Kerala Tourism’s efforts to transform the State into the country’s favourite honeymoon destination is expected to get a fillip with the cast and crew of the hugely popular Hindi serial `Bidaai,’ screened on Star Plus, flying down to various spots in the State for the soap’s honeymoon episodes.

 The cast and crew were in the State for 10 days to shoot the honeymoon episodes of the newly-wed sisters, the protagonists of the serials. The filming took place in Munnar, Thekkady, Alappuzha, Kumarakom and Kovalam.

 The romantic situations were filmed against the backdrop of tea plantations, beach and backwaters. The honeymoon episodes will be shown over six instalments of 30 minutes each on Star Plus from February 23. ``We want to raise the profile of the State as a honeymoon destination with the domestic market,’’ Tourism Director M Sivasankar said.

 `Bidaai,’ which has held the number one spot in ratings in the Hindi general entertainment genre, is the story of two sisters, Sadhana and Ragini. One is beautiful and the other mentally-challenged. The serial is screened from Monday to Friday from 9 to 9.30 p.m.

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