W ith clients like Ola, Decathlon, Zivame, BlueStone.com, Toppr, GoPRit, Easygenerator and other big names in the industry, Nudgespot aims to change the way companies interact with its consumers. It lets you send emails, SMS and Android push notifications based on how a customer behaves.
From sending proactive tailor-made messages to users, to nudging them to take action, measuring the effectiveness of each message based on the user’s action, helping upgrade customers from free to paid plans, getting feedback from customers, understanding product value by learning about users and their activities, and helping with marketing and managing product owners’ schedule (number of times a user visits the app or uses it), apart from changing and testing messages with no changes in the code, Nudgespot seeks to be identified as the easiest way for online retailers and service providers to intelligently communicate with their customers.
Founded by the quartet of Raveen Sastry, 38, Suresh Harikrishnan, 37, Anubhav Sudha, 36 and Alok Shankar, 38, the venture was started with an initial investment of `30 lakh in May 2014. Raveen has an MBA degree from McGill University, Canada and is also co-founder of the Flipkart-acquired fashion portal Myntra and founder of Babyoye.com, an ecommerce site for baby products, and Hoopos.com (an online store for babies).
Suresh is the founder of Inchlabs and Activesphere and has also worked with Thoughtworks and Computer Associates (IT companies) in a senior technical role. Anubhav was BabyOye’s CTO as well as co-founder of Hoopos.com and worked as a senior product manager of Tavant Technologies. Alok has 11 years of experience in Peoplefluent and Xora Inc. Raveen and Alok worked earlier in a startup in Mountain View while Suresh was an acquaintance of Raveen.
Currently run with 10 employees, Nudgespot, which received funding of $650,000 from Kae Capital and other angel investors,will focus on marketing and product innovations, along with team expansions in India and the US.
“We are ideal for small and medium businesses. The marketing strategy for Nudgespot is to be present wherever potential clients are,providing them a mix of quality content, digital marketing initiatives, attending select events and PR,” adds Raveen.
Nudgespot has more than 20 paying customers and they are currently at a $400,000 per year run rate. The startup is aiming to clock $2-$3 million next year. It earns revenues via a subscription model which is based on usage.
Nudgespot offers plans starting from $39 a month, apart from their limited free plans. The founders planto create a complete mobile suite for mobile-first companies, creating an app for foreign language users, integration of Nudgespot with slack (a team communication tool).
With clients in various streams like Ecommerce, SaaS (Software as a Service, where a software is licensed on a subscription basis), traditional retail, food and beverage, education, transport and logistics, the response to their offerings has been good.
W ith clients like Ola, Decathlon, Zivame, BlueStone.com, Toppr, GoPRit, Easygenerator and other big names in the industry, Nudgespot aims to change the way companies interact with its consumers. It lets you send emails, SMS and Android push notifications based on how a customer behaves.
From sending proactive tailor-made messages to users, to nudging them to take action, measuring the effectiveness of each message based on the user’s action, helping upgrade customers from free to paid plans, getting feedback from customers, understanding product value by learning about users and their activities, and helping with marketing and managing product owners’ schedule (number of times a user visits the app or uses it), apart from changing and testing messages with no changes in the code, Nudgespot seeks to be identified as the easiest way for online retailers and service providers to intelligently communicate with their customers.
Founded by the quartet of Raveen Sastry, 38, Suresh Harikrishnan, 37, Anubhav Sudha, 36 and Alok Shankar, 38, the venture was started with an initial investment of `30 lakh in May 2014. Raveen has an MBA degree from McGill University, Canada and is also co-founder of the Flipkart-acquired fashion portal Myntra and founder of Babyoye.com, an ecommerce site for baby products, and Hoopos.com (an online store for babies).
Suresh is the founder of Inchlabs and Activesphere and has also worked with Thoughtworks and Computer Associates (IT companies) in a senior technical role. Anubhav was BabyOye’s CTO as well as co-founder of Hoopos.com and worked as a senior product manager of Tavant Technologies. Alok has 11 years of experience in Peoplefluent and Xora Inc. Raveen and Alok worked earlier in a startup in Mountain View while Suresh was an acquaintance of Raveen.
Currently run with 10 employees, Nudgespot, which received funding of $650,000 from Kae Capital and other angel investors,will focus on marketing and product innovations, along with team expansions in India and the US.
“We are ideal for small and medium businesses. The marketing strategy for Nudgespot is to be present wherever potential clients are,providing them a mix of quality content, digital marketing initiatives, attending select events and PR,” adds Raveen.
Nudgespot has more than 20 paying customers and they are currently at a $400,000 per year run rate. The startup is aiming to clock $2-$3 million next year. It earns revenues via a subscription model which is based on usage.
Nudgespot offers plans starting from $39 a month, apart from their limited free plans. The founders planto create a complete mobile suite for mobile-first companies, creating an app for foreign language users, integration of Nudgespot with slack (a team communication tool).
With clients in various streams like Ecommerce, SaaS (Software as a Service, where a software is licensed on a subscription basis), traditional retail, food and beverage, education, transport and logistics, the response to their offerings has been good.
– mathew.maniyamkot@gmail.com