CHENNAI: Platinum is fast becoming the metal of choice for the discerning men. Keeping with this trend, GRT Jewellers launched a new collection of platinum jewellery for men. The collection was launched by renowned film star Aarya.
Speaking at the launch, Aarya said, “Today’s metrosexual men are conscious and upbeat about what they are wearing and want to be different. We opt for elite and urban designs that are masculine but subtle and yet make a statement with exclusive jewellery. Platinum is truly the perfect choice amongst precious metals for men who want to stand out in a crowd.”