WASHINGTON DC: Actor Johnny Depp defended his recent advertisement with luxury fashion and beauty brand Dior which was taken off air after it was subjected to backlash on social media.
The ad titled Sauvage, was considered offensive to Native Americans and people questioned Depp's presence in it for he is not a native.
The clip featured the actor wandering through the desert as Native Americans perform a war dance in traditional dress.
Defending his recent collaboration with Dior, Depp said the teaser released didn't reflect the depth of the full project, titled 'We Are the Land'.
"A teaser obviously is a very concentrated version of images and there were objections to the teaser of the small film. The film has never been seen," The Hollywood Reporter quoted the actor as saying at Deauville Film Festival.
"There was never -- and how could there be or how would there be -- any dishonourable [intent]. The film was made with great respect for the indigenous people not just of North America but all over the world," added the 'Pirates of the Caribbean' actor.
#Dior is using a Native American dancing in traditional regalia to promote their "Sauvage" cologne. It's 2019.— Lucas Brown Eyes (@LucasBrownEyes) August 30, 2019
We must ask ourselves. Why are there still so many ads using Anti-Native Slurs and exploiting Native Americans? pic.twitter.com/7XPOihVUa9
He further added that the clip was made with full respect and love for the natives.
The actor attended the event to receive a career honour and also present his latest film 'Waiting for the Barbarians' to the people after it's premiere at the Venice film festival.
The 56-year old received a career tribute from legendary actress Catherine Deneuve who called him "fascinating chameleon, an elusive actor."
let's call the dior commercial what it is: a dior commercial. johnny depp has been a spokesperson for dior for years. it's been called sauvage for years. it's a french company and it's been made relatively clear that the cologne was meant to be known as "wild".— whatever it takes (@undyingloyalty) August 31, 2019
Depp's upcoming feature is an adaptation of author J.M. Coetzee's novel which narrates the cruelty of colonialism.
The film is directed by Colombian director Ciro Guerra, who has helmed Oscar-nominated 'Embrace of the Serpent'.