After film teasers, song teasers are the new trend garnering attention in filmdom. Joining this bandwagon in Sandalwood is music director Arjun Janya who launched audio teasers for the Tarak, directed by Prakash Jayaram.
The music director released three song teasers in a row before the audio release, which is to be held today. The film stars Darshan, Sruthi Hariharan and Shanvi Srivastava. The teasers are already a hit online.
According to Arjun Janya, in the age of digitisation, song teasers, which are of few seconds create a tempting hook among listeners who curiously wait to listen to the full song.
“Like film promos, the song teaser too give the audience a glimpse to the music album. This is one of the first attempts from my end and I can see the trend getting popular,” he says.
The first song teaser of Tarak itself had around 3 lakh views in 48 hours and the second track got around 1.50 lakh views in 24 hours, he adds. “Song teasers are a sample to the main product that will be out later,” he says.
Singer Indu Nagaraj, who has rendered her voice to many popular songs says the song teaser trend is catching up. “As the teaser’s duration is short, people are curious to know how the full length track would shape up. It has become more popular among the fans,” says Indu. The gap between releasing consecutive songs, Indu feels is a good idea.
Lahari Music, who are ranked among the bests in the audio business have bought the rights of Tarak. Velu of Lahari, tells us it is a new experience and the trend has clicked.
The teaser idea was executed with the help of producer, director and music director of the film, who have found out new ways to promote the music album.Tarak produced by Dushyanth has cinematography by AV Krishna Kumar.