For Road Safety
This was perhaps one of the earliest instances of Kolaveri being used to sell an idea. In about a week after the song stormed the worldwide web, much before the audio CDs hit the racks, Chennai traffic police erected banners in many places in the city mentioning the cult song to convey a message of safe driving
Mobile game
The Blackberry boys got their taste of Kolaveri late in February, when a gaming version of the chart-topper was launched. Kolaveri Di – the mobile gaming karoke app has both trivia about the song and a chance to record one’s voice in it, and later share that version with friends using the BB messenger
On T-shirts
It’s not often that you see lyrics of a Tamil song on a T-shirt, where quirky one-liners are most common. But Kolaveri Di made its presence felt here too, with several tees designed with the song’s lyrics on it. A wide range of these shirts can be found online, starting from `199
On Chutti TV
A show that occupies the 8.30 pm slot of weekdays in a show for kids, that has a protagonist who goes by the name Kolaveri boy. This programme in the channel for children shows the eponymous character as the one who handles issues pertaining to science in a humourous, clever way
