Tollywood: The big hits of 2010

2010 was a nightmarish year for Tollywood; the biggest box office hit in Telugu is a dubbed film from Tamil.

Published: 29th December 2010 08:11 AM  |   Last Updated: 16th May 2012 02:44 PM   |  A+A-


The Jr NTR-starrer 'Brindavanam', which was one of the hits of 2010.

Tollywood may now be fighting with itself, but everyone in the film industry agrees on one fact — 2010 has been one of the worst years ever for this largest movie making industry in the country. Prashanth NR rewinds and brings you the list of the top five grosser.

The first one to be added to this roster of top five movies of 2010 would definitely be the baap of all movies — ‘Robot’. With people flocking to theatres at Rajni speed, ‘Robot’ harvested Rs 60 crore. Other Telugu films got washed away in Rajni tide, making this movie the highest grosser in Tollywood this year. Next in line would be SS Rajamouli directed ‘Maryadaramanna’ that raked in Rs 40 crore at the box office despite no big hero in it. Comedian-turned-hero Sunil played the lead in a character with no fights and sleazy romance. Made with less than Rs 20 crore, the film was the second highest grosser at the box office.

Then there was ‘Simha’. Director Boyapati Seenu capsuled the mass image of Balakrishna and fixed the glitches in his onscreen appearance. He included three heroines, six fights, reduced the length of Balayya’s dialogues. This Tollywood style commercial movie ran houseful in theatres for months and brought a sense of hope in an industry filled with despair.

Then, there was NTR, Kajal and Samanta starrer ‘Brindavanam’ that got lucky! This film was released at a time when Mahesh Babu’s ‘Khaleja’ was in the theatres.  The unwatchable and headache inducing story of ‘Khaleja’ worked in ‘Brindavanam’s favour as the audiences chose to tolerate NTR over Mahesh.

And, as the cliche goes, last but not the least, ‘Darling, starring Prabhas and Kajal made with Rs 23 crore, collected Rs 30 crore and managed to save the producer. Now, what worked in this movie’s favour was that — there were no other films in theatres. When ‘Darling’ released, there were hardly any good films in cinemas for a fortnight. With no options left, audience watched this movie, making this movie a part of this list of the top grossers this year.


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