Mahathalli
aka Jahnavi Dasetty
What do you think differentiates you from the other YouTubers?
Being a YouTuber is essentially being you and every person is different and special. They have their own style or take on things. The channel is all about me.
How long have you been working on your channel?
For a year. No of subscribers: 2,42,000
Which YouTubers do you follow?
I follow iisuperwomanii, Sejal Kumar and Navika Factory.
Who is your idol?
Superwoman.
Is it difficult to sustain online?
It is difficult because there are a lot of people and lot of talent out there. Making a niche and keeping the audience happy is challenging. But I can say that I have been pretty successful in doing that for myself.
Are you on your own or with any production houses?
I am with Tamada Media Pvt Ltd.
How do you react to negative comments, if any?
Earlier, I used to take it personally, but as time passed, I got the hang of it and learnt to deal with them.
How do you advertise your channel?
It is promoted on popular social media platforms and websites and I have an active Instagram account and a Facebook page.
What are your future plans with your channel?
First and foremost is to reach a million subscribers. Second is to break stereotypes and inspire people to be themselves and encourage women to tell their story.
Mention a funny and an embarrassing experience while shooting.
There were a lot of times when I cracked poor jokes and ended up laughing heartily, but everyone just stared at me with a straight face.
Sabarish Kandregula
Channel Director, Culture Machine
What do you think differentiates you from the other YouTube Channels?
Viva is a Telugu digital channel from the stable of Culture Machine. The content is one-of-its-kind, youthful and quirky and offers an unusual style of comedy. It resonates with the youngsters of the Telugu states, as well as the expat community.
How long have you been working on the channel?
Since 2008. No of subscribers: 2,26,000
Which YouTubers do you follow?
Rudy Mancuso and Lele Pons.
Who is your idol?
Steve Jobs.
Is it difficult to sustain online?
We constantly strive to create quality content that is entertaining and resonates with our target audience. At the same time, it is challenging to engage in relevant conversation with the audience and remain in sync with their preferences.
Are you on your own or with any production houses?
Viva, a brand of Culture Machine.
How do you react to negative comments, if any?
Feedback plays a pivotal role in the growth and success of any venture. We try our best to implement the valuable feedback provided by critics.
How do you advertise the channel?
Culture Machine has been adept at cross promoting the channel across its stable of digital properties. Besides, we make use of our in-house PR machinery along with other social media platforms.
What are your future plans with the channel?
Cross a million subscribers by the end of this year by creating multiple fresh formats.
Mention a funny/embarrassing experiences while shooting?
When we shoot outdoor and the police intervenes!
K Ravi Shankar
MD, Telugu One
What do you think differentiates you from the other YouTubers?
TeluguOne has unique mix of videos of different genre with a touch of Telugu nativity. We, as a platform, help youngsters to bring out their potential in writing, directing, singing and acting fields.
How long have you been working on your channel?
Since 2008. No of subscribers 2.2 million
Which YouTubers do you follow?
Telugu satellite news channels.
Is it difficult to sustain online?
Yes, growing competition is one reason, and expenditure costs is another.
Are you with any production house?
We are on our own.
How do you react to negative comments, if any?
They helps us improve our output.
How do you advertise your channel?
Cross promotion through mailers, paid promotion through Google Adwords and social media platforms.
What are your future plans with your channel?
We are trying to extend our reach to the rural areas. We are also looking to add more number of unique videos related to movies, news and increase our own production of web series.
Any funny/embarrassing experience on shoot
Once, when a ‘Funbucket’ shoot was going on in a bylane, a police van came and stopped near the shoot. All the cast and crew were afraid that they might object to the shoot. But to their surprise, the policemen got down and took selfies with the artistes, saying they were big fans of Funbucket.
Embarrassing moment: W
Where do you get ideas for your upcoming videos?
We have an in-house creative team and a short film creator club with over 700 directors.
Vikram Aditya
Vikram Aditya channel
What do you think differentiates you from the other YouTubers?
The way I present the content and how I unfold mysteries with a combination of entertainment and education. It is always the presentation that finally makes the difference.
How long have you been working on your channel?
20 months. No of subscribers: 4,00,000
Which YouTubers do you follow?
None
Who is your idol?
Motivational speakers like Michio Kaku.
Is it difficult to sustain online?
Yes, financial issues could be a major concern.
Are you with any production house?
On my own.
How do you react to negative comments, if any?
I stay neutral to comments and compliments
How do you advertise your channel?
Through Facebook.
What are your future plans with your channel?
I am planning to start 1,000 different varieties of new YouTube channels.
Mention a funny and an embarrassing experience while shooting.
Every time I make videos, a lot of funny things happen.
Where do you get ideas from for your upcoming videos?
From trending issues and unsolved mysteries.
Tell us two things which we do not know about your channel.
I am an assistant manager in State Bank of India. I do this in my free time and it is taxing. I invested more than Rs 5 lakh to help stabilise my channel.