A new type of paint made from a natural mineral called silicate is gaining popularity in India as the rainy season approaches. Homeowners, builders, and construction professionals are moving away from traditional paints to this silicate paint because it offers better durability, sustainability, and long-lasting value.
A German paint technology introduced in India by Zydex, the company behind this innovative paint, aims to address common issues that buildings face during heavy rains, such as damp walls, peeling paint, and mould growth. These problems can weaken walls from the inside.
Silicate paint provides a strong alternative to the usual acrylic paints used in construction. It is primarily made from potassium silicate and natural pigments, allowing it to bond effectively with brick and concrete surfaces. This results in a paint that lasts longer, is UV-resistant, and allows moisture to escape, helping to keep walls in better condition over time.
Dr Ajay Ranka, the Chairman and Managing Director of Zydex Group, emphasises that India’s construction industry is moving toward materials that are not only durable but also environmentally friendly. He believes that silicate mineral paint will protect walls from moisture damage while improving the overall performance of buildings.
At Zydex, the focus is on making this new paint technology accessible and suitable for Indian weather conditions. Experts note that these paints produce fewer harmful emissions and rely less on petrochemical ingredients, making them ideal for sustainable buildings and the restoration of heritage sites.
Currently, the Indian paint market is valued at around Rs 93,000 crore, with a large portion coming from decorative coatings. However, there is a growing demand for paints that prioritise performance and durability. In Europe, silicate paints currently hold about 2% of the market share, and if similar trends develop in India, this category could potentially grow to approximately Rs 2,000 crore.
Through its silicate mineral paint and waterproofing range, Zydex Paints aims to promote advanced solutions that not only enhance the appearance of walls but also provide long-lasting protection for buildings across India.
