Deepak Char, the business manager to Asia’s no 1 YouTuber Ajey Nagar aka CarryMinati, has a success story of his own to tell.
Char, a MBA from Sharda University, joined CarryMinati in 2019. This was when the latter’s subscriber base stood at around 7.6 million. In a span of three years, Char was successful in cultivating CarryMinati’s brand lineage through endorsements, film associations and tactical content creation.
Today CarryMinati stands rock solid with a subscriber base of over 35 million+, making him one of the topmost content creators within the South Asian community. Char was entrusted with systematically restructuring CarryMinati’s management into a formal corporate set-up, hand holding his day-to-day operations, content strategizing, to striking maiden collaborations in the film, OTT and brand partnerships.
When Char took on the reigns, he procured CarryMinati’s first brand endorsement deal with Artic Fox and went on to associate with over 25 brands including partnerships with ASUS, Lenskart, WinZO, Ponds, COD, Free Fire, Amazon Prime, Disney+Hotstar, Mivi, NordVPN, Game.Tv, BalleBaazi. This augmented CarryMinati’s YOY revenue to 83%. Char was responsible for locking in debut film collaborations with Runway 34 and Big Bull.
Besides being a co-producer on the sketches on CarryMinati, Char also turned producer and launched the latter's debut web series called Me, Boss & Lockdown which is streaming on Disney+Hotstar. This also helped CarryMinati to become the first Indian YouTuber to invest in hi-tech animation with Uncanny Roaches in the video of The Land Of Bigg Boss.
Char quit his plush sales job and family business of petrol pumps, travel agency, and handicrafts to dabble in the field of content creation and management. He started his journey with a remuneration of Rs 40k/month in 2012
Char’s past work profile includes a 7-year corporate stint at information and technology firm Premiere Global Services, where he transitioned from Key Account Manager to Sales Head (Regional Sales Manager) – North India. He was also awarded the prestigious Chairman’s/Presidents Club Award, Peak Performers Award, APAC Software Seller Award and APAC Elite Performers Award. His most noteworthy contribution was striking a US$3.6 million HCL Technologies deal that earmarked him as a top global performer in the APAC region for Premier Global Services.
Char is not just Nagar’s first cousin or business partner, but is also a stakeholder in all of CarryMinati’s ventures under Alacrity Digital Entertainment. He aspires to further broaden CarryMinati’s brand equity as an entrepreneur with foray into the gaming segment.