Mood, memory, material

Gauri Khan’s new Delhi Experience Centre puts the focus on the customer’s design journey
Mood, memory, material
Updated on
2 min read

A luxury design destination in the heart of Delhi—Gauri Khan’s new Delhi Experience Centre—is all that and more. From the ground level that offers a warm entry—think sculptural furniture, soft lighting, and conversation zones styled like a home’s heart to upstairs, where there are immersive room sets like a bedroom and relaxed lounge—the dynamic, lived-in environments evolve with the visitor’s interaction.

“The idea was to create something far beyond a traditional showroom, a space that feels immersive, personal, and deeply connected to my design philosophy,” says Khan who envisioned a setting that allows people to visualise how pieces come together in a lived-in, meaningful way. The designer admits that designing this space was an emotional process for her. “I began by visualising how someone would live in it, not just walk through it. I want every visitor to feel welcomed, inspired, and comfortable enough to linger,” she chic designer hopes.

The centre has curated lifestyle zones that allow clients to visualise products in real home settings, and on-site personal design consultations offering one-on-one guidance for bespoke projects. This first-of-its-kind space in Delhi is dedicated exclusively to showcasing Khan’s furniture line, where every product is fully customisable, ensuring each creation is as individual and unique as its owner.

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The designer believes that an experience centre is more about pausing, touching, imagining, and relating. She shares that it offers context where one can see how things breathe in a room, not just how they sit on a shelf. She has also associated with Emanate Home for their exquisite lights. “Their lighting has a sculptural elegance that complements my design language. The space is all about mood, texture, and storytelling,” she shares.

One of the most distinctive features of the design centre is the eye-catching art, spread across the space. The collaboration with Nature Morte, brings a curated selection of artworks by renowned artists, enriching the design narrative with thought-provoking visuals.

With a design experience that extends more than a decade. Khan believes that her sensibilities have also evolved over time. “Over the years, I’ve shifted from bold, dramatic statements to subtler layers of luxury. My early work was more experimental; today, I value restraint, warmth, and longevity. I’ve learned to edit, to balance emotion with precision, and to always prioritise comfort and story. Each project has deepened my understanding of what timeless design truly means,” she believes.

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