New Delhi, Oct 10 (PTI) Multiplex operator PVR todaylaunched a customer loyalty program PVR Privilege to expandits base further.
The loyalty program offers its members redemptionopportunities and enhanced benefits, the company said in astatement.
"It will enable members to enjoy a remarkably simple anda fast way to free tickets or F&B offerings at PVR cinemas,"PVR Joint Managing Director Sanjeev Kumar Bijli said.
PVR presently operates 600 screens in 131 properties. Thecompany has a viewership base of around 75 million. PTI KRHABM.
This is unedited, unformatted feed from the Press Trust of India wire.
