Meta will acquire roughly 20% stake in CRED, valuing the company at about Rs 38,000 crore ($4.5 billion), and Shah will succeed Will Cathcart as the head of WhatsApp.
Mark Zuckerberg said he looks forward to working with Shah to continue to make WhatsApp the best service for billions of people and millions of businesses.
While Happay will operate as a separate entity, the team will work closely with CRED leadership to leverage its ecosystem, build distribution, expand the product offering and drive scale.