“Our growth has been good here but we want a deeper dive and who better than Mahesh Babu for it,” said Salil Chaturvedi, deputy manager director, Provogue at the launch adding that Mahesh Babu is looked up to as an icon in the state.
Kooki Gulati, managing partner, SOBO films lauded the actor's professionalism and said that working with him was a humbling experience.
“I have worked with several Bollywood stars but working with Mahesh was different in that he is extremely humble and yet transforms completely infront of the camera bringing in great energy and attitude.” Mahesh Babu said that he was excited to be associated with the brand. “It is a great opportunity for me. Doing a photshoot is in a way more difficult than acting. It has a lot to do with your eyes,” said the actor adding that he has given his career's best performance in his latest film 'Mahesh Khaleja' set to hit the marquee this month.
“All of us are excited about the project. I have evolved as an actor. You have never seen me like this before,” said the actor adding that the ad campaign happened to coincide with his film's release.
The Provogue brand was launched in the Indian market in March 1998.