STOCK MARKET BSE NSE

Aadhaar must to buy Mysore Silk saris during sale in Karnataka

To keep middlemen away from this and to ensure the saris at discounted rates reach the intended beneficiaries.

Published: 14th August 2018 04:41 AM  |   Last Updated: 14th August 2018 04:41 AM   |  A+A-

Aadhaar while purchasing Mysore Silk saris is also to ensure that the person who buys a sari in this special sale will not be eligible to buy the same for the next five years in the same offer.

Express News Service

BENGALURU: Aadhaar will be must to buy Mysore Silk saris during the special sale organised by the Karnataka Silk Industries Corporation Ltd (KSIC) on August 15 and August 24 to mark Independence Day and Varamahalakshmi respectively.

Sa Ra Mahesh, state Tourism and Sericulture Minister, told The New Indian Express that the special sale is organised for women, who are fond of Mysore Silk, but cannot afford the same due to the price range.
"On Independence Day (August 15), we are selling the saris worth Rs 7,000 for  Rs 4,000, and on Varamahalakshmi festival (August 24), the saris worth Rs 15,000 will be sold at Rs 4000," the minister said.

To keep middlemen away from this and to ensure the saris at discounted rates reach the intended beneficiaries, the KSIC has made it mandatory for the customers to produce Aadhaar cards while buying the saris during the special sale at the respective showrooms or outlets. This mandatory  submission of Aadhaar while purchasing Mysore Silk saris is also to ensure that the person who buys a sari in this special sale will not be eligible to buy the same for the next five years in the same offer.

Sa Ra Mahesh said, "We made Aadhaar compulsory to buy the saris to avoid misuse of the scheme."
However, the minister said they cannot track people in case of re-sale of the saris.
The minister pointed out that this scheme would mean a C 10 crore annual burden for KSIC. "We are sacrificing our profits with the intention of reaching women who cannot afford to buy these," said the minister.

I-Day sale  at five outlets across the state One-day sale on Independence Day will be held at selected outlets. This will be held at five showrooms, including two in Bengaluru, and one each in Mysore, Channapatna and Davanagere. On Wednesday, Mysore Silk saris worth D 7,000 will be given at D 4,000.

SALE AVAILABLE ON AUGUST 15 AT
KSIC Jubilee showroom, MG Road, Bengaluru
KSIC showroom, FKCCI building, KG Road, Bengaluru
KSIC Centenary Building, Silk weaving factory, Mysore
KSIC showroom, Spun silk mills premises, Channapatna
KSIC showroom, Mahanagara Palike building, Davanagere



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp