Karnataka Soaps and Detergents Ltd sales cross Rs 1,500 crore, highest in 40 years

KSDL MD Dr Prashanth PKM said plans are afoot to set up new plants in Mysuru and Shivamogga, apart from Bengaluru, with better machinery and utilisation space.
Image used for representational purposes only.
Image used for representational purposes only.

BENGALURU: The Karnataka Soaps and Detergents Ltd (KSDL), manufacturer of iconic Mysore Sandal Soap, recorded its highest sales turnover in the last 40 years, exceeding Rs 1,500 crore as on March 2024. Compared to the last financial year, there was an increase of Rs 195 crore in sales this year, which was a 14.25 per cent growth.

What helped the company is the launch of 21 new products, including shower gels, Mysore Sandal Wave Deo soap, glycerin-based transparent bathing bar, and a super premium bath soap – Mysore Sandal Millennium Gold, priced at Rs 1,000 for 100 gm. The company, known for using pure sandalwood oil in its soaps, also tried to meet the demand and preferences of the youth and establish a foothold in North India.

KSDL officials told TNIE that a separate soap base is being prepared for glycerin-based products, and the company had procured machinery to meet its specific criteria, as new technology is required for production of these soaps.

KSDL MD Dr Prashanth PKM said plans are afoot to set up new plants in Mysuru and Shivamogga, apart from Bengaluru, with better machinery and utilisation space. He said Minister for Large and Medium Industries MB Patil and Chairman Appaji CS Nadagouda had chosen to focus on North Indian states, where KSDL’s market share is a mere 2.5%. “The majority of KSDL’s sales are currently from southern states, where it stands at 81%,” he added.

An official explained that the Mysore Sandal Wave Turmeric soap is crafted from high-quality vegetable oils and natural turmeric, while the Mysore Sandal Wave Lime combines deodorant properties with a refreshing lime fragrance, whereas the Mysore Sandal Wave Deo is infused with a rich, spicy, and mint fragrance.

Related Stories

No stories found.

X
The New Indian Express
www.newindianexpress.com