Tanishq’s ‘Swiss Escape’ campaign
Tanishq, India’s largest and most preferred jewellery brand, announced the launch of its Swiss Escape Campaign from June 1. On purchase of diamond jewellery worth ` 35,000 and above, 40 lucky customers stand a chance to win an all-expense paid trip for two to Switzerland. The offer starts from June 1 till June 30, 2013. Apart from this, 150 lucky couples can also win trips from Mahindra Holidays and over 2000 customers can win gift vouchers from TAJ Hotels worth ` 4500 each. The best part about this offer is the higher your value of purchase of studded jewellery, higher are the chances of your winning something. In total 2262 prizes are to be won from this Swiss Escape campaign over a months’ time.
Excited at the launch of this campaign, Sandeep Kulhalli, Vice President-Retail & Marketing said, “We are sure that this offer will provide our consumers and patrons an opportunity to win exciting prizes. Reward programmes at a massive scale like this are first of its kind and will build excitement among our patrons and encourage them to not just buy studded jewellery but also push their luck further.”
Tanishq Swiss Escape is a month long campaign for all Tanishq customers. On purchase of diamond jewellery worth ` 35,000, every customer will get a lucky draw coupon. In addition to this amount, on higher value purchases, every customer will get an extra coupon on every extra `10,000 spent with no upper limit to the value of purchase
Abhinandan, the glory of friendship
The Inner Wheel District 326 comprising of Odisha, Chattisgarh and Madhya Pradesh had their District past presidents meet “Abhinandan - The Glory of Friendship” was celebrated at Bhubaneswar on June 1. The event assumes significance because the past presidents are instrumental in dealing with the affairs of their clubs and hence their rich experiences play a vital role in strengthening the organisation. The chief guest of the function was Inner Wheel Clubs of India National Association president Sarita Lunani and guest of honour , the incoming district chairman Sapna Jaiswal.
The Association of Inner Wheel Clubs in India is a part of International Inner Wheel (IIW), one of the largest international women’s voluntary service organisations, spread worldwide in over 103 countries with the objectives to promote true friendship, to encourage ideals of personal service and to foster international understanding.
The challenge ahead for the clubs is to identify the root cause of the atrocities on women and try to resolve the issue at ground level as only awareness will help in bringing about this revolution and prompt a change in mindset. Many good projects and activities in terms of health camps, service to senior citizens, vocational training programmes, along with major community projects were undertaken this year by the Inner Wheel Club members. It also focuses on educating and empowering the girl child. The organisation also works towards making the Earth a better and greener planet by preserving nature.
The meet was organised by Charter president Lily Simon.
Escorts launches Crop Solutions
Escorts Limited, India’s leading tractor manufacturer, signed a Memorandum of Understanding (MoU) with State Bank of India (SBI) for providing financial assistance to its newly launched agri service infrastructure called ‘Escorts Crop Solutions’. The signing ceremony was presided over by Ashish Kumar Roy, chief general manager, State Bank of India and Rajan Aggarwal, Head Crop Solutions and Application Marketing, along with A Biswas, head commercial of Escorts Agri Machinery.
This tie -up shall help boost the farm mechanisation at grassroots level in India.
‘Escorts Crop solution’ (ECS) is an initiative through which Escorts intends to provide “end to end farm machinery” through custom hiring route to small and marginal farmers.The company is establishing Escorts crop solutions centres both at district and talukas/ village levels called ECS ‘Main dealer’ and ‘Extension dealer’ respectively. These custom hiring centres would also have provision of sales and service of the machines.
Escort shall assist the State Bank of India (SBI) in identifying the eligible dealers and based on criteria SBI will provide financial assistance to the identified dealers. Simultaneously, the bank will also assist the buyers for buying the equipment.
S Sridhar, CEO, Escorts Agri Machinery said on the occasion, “Conventionally,farm mechanisation strategies are tractor centric where as our focus is to be “crop centric” and offer complete “end to end” farm machinery solutions.This is in line with the Government’s thrust on providing sustainable and affordable farm mechanisation solutions to the farming society without disparity. The alliance with SBI aims at addressing these challenges by providing easy and absolute access of machines along with the required financial assistance”.
Escorts sells around 60,000 tractors every year of which substantial numbers of the tractors are supported by SBI bank credit.
