Aneeth Arora, Fashion Designer
In 2007, designer Aneeth Arora found Delhi unsettling. Today, the Udaipur native wears Delhi on her sleeve, and the capital returns the favour by wearing her label Pero (literally ‘to wear’ in Marwari) on its.
Aneeth’s first stint with designing was not on fabric. It was with paper. After finishing a course at NID Ahmedabad and NIFT Mumbai, she interned with designers Abraham & Thakore. What followed was a stint with Xylem Papercraft in Noida where she created things using paper—cutting them, printing on them, making trims.
Juggling her work and passion for designing, Aneeth decided to take the plunge in 2009 with just a single tailor and Pero was born. She is one of the designers who has showcased at both Wills Lifestyle Fashion Week and Lakme Fashion Week with aplomb. Aneeth does not turn to a Bollywood celebrity for a showstopper: “It’s all about the clothes and all my models are showstoppers.”
But the real showstopper for her is Delhi, though it wasn’t always so. What unsettled her the most? “How everyone thinks they are smarter than the person they are talking to. I have now learnt to deal with them.” To comfort herself, she created a cosy little world for herself at her home and office nearby. “This is the Delhi I know,” she says. Whenever she is out, she loves spending time at Hauz Khas Village or around the monuments scattered across the city. She shops at Dastkar Design Fair at Nature Bazaar for textiles and her latest find is Cafe Lota at the National Crafts Museum. She recalls how despite her initial reservations about the city, she finds herself in a happy state of mind. So, even if she likes to holiday in Mumbai and dreams of settling down in the hills one day, Delhi is where her heart is.
Most versatile fabric: Cotton
Greatest model ever (Man): Every man from Rajasthan; with his well-toned body and sharp features
Greatest model ever (Woman): Every model is special, but I like Nolana