Amazon.in knows how to make a difference. Its Gift A Smile initiative is one such way. As it adds 15 new NGOs and extends reach to many more cities, customers can bring in happiness to the lives of hundreds of underprivileged children by presenting them gifts of their choice from the portal.
Put up as a wishlist from various NGOs, hundreds of gifts have already been distributed. “This is an impactful way for consumers to gift directly to beneficiaries. With many new NGOs joining us, we believe that many more from the marginalised sectors will be able to benefit from this initiative,” says Amit Agarwal, vice-president and country manager of the portal.