When the world’s oldest barbershop launches its flagship outlet in the city, curious customers line up to get a glimpse. Britain-based luxury barber brand Truefitt & Hill opened at Meherchand Market in Lodhi Colony on March 30, seeing guests such as designer Pawan Sachdeva, chef and anchor Aditya Bal, Ramola Bachchan and others.
The story of Truefitt & Hill dates back to 1805 during the reign of H.M. King George III. Since then, its patrons have included members of Royal families and the crème de la crème of British society. Brought to India by the Lloyds Luxuries Ltd., it has acquired the Master Franchise License for India, Nepal, Bangladesh, Sri Lanka, Bhutan, Myanmar and Vietnam. “We already have five successfully running outlets in Mumbai. We are looking at opening another outlet in the heart of Mumbai. Through our first outlet in Delhi, we wish to provide the most unique and unrivalled satisfaction to our Delhi gentlemen,” says Krishna Gupta, Managing Director of Lloyds Luxuries Ltd. adding, “Our aim is that the customer should ultimately feel revitalized and renewed when it’s time to leave. We don’t just offer a service, we offer an experience. Grooming yourself is a daily necessity, we provide you with the most luxurious atmosphere and highly skilled barbers and staff for a novel experience.”
The brand is the first high- end international barber shop in India, and vision is to take it across more than 75 cities in India with more than 200 outlets by 2024. “The barbershop size will be 1,000 to 1,500 sq. ft. with an investment range from Rs 100 lakh to Rs 150 lakh,” says Istayak Ansari, Director and Co-founder of Lloyds Luxuries Ltd.