To boost exports, Kerala wants Central government to include pineapple in national crop export policy
Barring a few Middle East countries, pineapples produced in Kerala do not find their way to other markets despite a huge potential.
Officials said out of 85,265 beneficiaries under the Prime Minister Kisan Samman Nidi, 61,912 beneficiaries have already been uploaded in Anantnag district.
Lulu Group, which runs more than 180 hypermarkets and shopping malls across the Middle East, has shipped 10 containers (200 tons) of three variant apples on Saturday.
Apple growers call it a "silent war declared on their stomachs."
The fruit sellers opened the apple boxes purchased from the wholesale market here only to find the messages written on the apples with black marker.
The scheme was announced by the J&K government on August 12 in view of the lockdown and communication blockade in Kashmir.
A truckload with 17 tonnes of luscious organic apples from Doda, sent through the J&K Agriculture Department, reached here on Wednesday for sale in the local markets.
The Union government had earlier announced that it is looking to procure about 12 lakh tonnes or 60-70 per cent of apples from growers.
The government has decided that procurement will be made directly from genuine apple growers, to ensure that there are no middlemen involved taking a commission.
Fruit growers in the Valley are suffering heavy losses due to continuous communication blockade, restrictions and shutdown since August 5.