‘Kerala is not a place to visit; it has to be experienced’: Tourism Minister PC Vishnunadh

Keralam has launched a new experiential tourism initiative, 'Be a Malayali for a Day', aimed at offering visitors an immersive experience of the southern state's culture, traditions, art and craft and way of life, Tourism Minister P C Vishnunadh said.

He said the campaign marked a shift from the traditional invitation to "come see Keralam" to a more immersive call to "come experience Keralam".