CHENNAI: Essar Hypermart, the country’s first steel retail chain from Essar Steel, has an ambitious plan to expand its retail outlets across India from the current 520 to 776 by March 2011. Presently, the company has 44 outlets in Tamil Nadu and Pondicherry which will be increased to 58 by March 2011.
Sharing the above information with the media, Girish Rao, CEO, Essar Hypermart, said that his company mostly catered to the SME segment.
“Tamil Nadu continues to be one of our premier markets. Being one of the most industrialiSed states and fastest growing economy, the growth of SME sector in the state has remained phenomenal. We have plans to further expand our retail network down south,’’ he added.
In the recent times, Essar Hypermart has launched two innovative products to widen its portfolio. PPGI (colour coated) sheets and coils have been launched in the Hypermart channel to increase the company’s penetration in the fast growing high value roofing segment.
Essar Hypermarts sales currently account for 25 per cent of Essar Steel’s annual revenues.
“Customers can now buy steel as per their requirement with a guarantee for the right price, excellent quality and timely delivery from within their town/city limits, thus Essar Hypermart strongly abides by its motto of ‘Sahi price, Sahi delivery, Sahi quality’,’’ Girish Rao noted.