NEW DELHI: Hiring in media and entertainment industry rose 9 per cent in the 12 months to May 2015, thanks to increased penetration of digital media, satellite TV, and wide scale adoption of smartphones, a report says.
According to the TimesJobs RecruiteX data the demand for entertainment, media and journalism professionals went up by 9 per cent between May 2014 and May 2015.
"The rise in talent demand in this industry can be directly attributed to the growth of multimedia consumption in India with the increased penetration of digital media, satellite TV, and the wide scale adoption of smartphones," TimesJobs.com COO Vivek Madhukar said.
The report noted that over 60 per cent of the demand in the media and the entertainment sector is for entry and junior-level professionals with up to five years of experience.
Wider acceptability and use of internet-based apps have also resulted in a rise in demand for social media professionals.
"Skills and specialisations are highly sought in areas of blogging, project management and writing apart from in-depth knowledge and understanding of social media platforms," Madhukar added.
According to TimesJobs.com data, close to 50 per cent of the demand for media and entertainment professionals comes from metros with Mumbai and Delhi NCR claiming the highest share.
Among other key locations, Hyderabad, Pune and Ahmedabad have the highest share of jobs for media professionals.
The Indian media and entertainment industry is entering a strong growth phase, backed by rising consumer payments and advertising revenues across all sectors.
According to a CII-PwC study, revenue from advertising alone is expected to grow at a CAGR of 13 per cent and will exceed Rs 60,000 crores (USD 9.64 billion) by 2018.