KOCHI:What’s hatching? The chicken or egg? Keep thinking. This time, somebody is hatching eggs for women. To promote aspiring women entrepreneurs across the state, Kochi-based startup Hatchfactory has come up with a big idea. It wants to help women do a business of their own by making them use the e-commerce platform. It has launched an online platform, christened ‘herCALL’, which enables women entrepreneurs to sell indigenous, exclusive, and low-cost products online.
“During my stint at various multinational firms, I came across many people who wanted to start a venture of their own. I observed that men were keen to invest in high volume money transaction businesses like restaurants, real estate, experience tourism, etc whereas women kept it very simple. They wanted to start a business in areas of their interest, mostly in the field of designer products. To promote the entrepreneurial talents of women in the field of art, design, and fashion, Hatchfactory introduced a first-of-its-kind women e-commerce entrepreneurship initiative, HerCALL, in 2014,” said Cherian Joseph, co-founder and CEO of Hatchfactory.
“HerCALL is a unique sustainable business model in the e-commerce space of designer products. The solution is mainly for two sets of audiences. One is the product owners who have already started their entrepreneurial journey in the designer product industry. The other being aspiring online retailers.
“Hatchfactory will provide independent branded e-commerce stores for product owners as well as aspiring entrepreneurs with all professional features. Here, product owners get unlimited online retailers as their extended selling arm and aspiring entrepreneurs get unlimited designer products which are virtually sourced and ready to be sold through e-commerce stores,” said Plato Puthur, the co-founder of Hatchfactory.
The Hatchfactory team manages the entire IT infrastructure, eStore management, product updates, logistics, payments, customer support, and backend operations.
“Hatchfactory focuses on creating a niche ecosystem for NGOs and small scale business owners who are into textile-making and handicrafts. It helps them scale up their business outside their social circles. Each product owner can utilise the power of aspiring women entrepreneurs to sell their products. This will give a huge boost to their sales and help them produce more creative works,” says Mridhul Sajeev, Business Solutions Specialist, Hatchfactory.
“We have received requests from over 300 aspiring women entrepreneurs and many NGOs, and we are in the process of filtering. Incubated at Startup Village, Kalamassery, Hatchfactory has created success stories of women entrepreneurs in India and the United Arab Emirates. Our aim is to create 500 women entrepreneurs in the current fiscal,” says Abdul Hakkim (IT Administrator), Hatchfactory.
Launched nine months ago, the company intends to make a mark across the state with Kochi as its main area of concentration. The company is also planning to replicate its model of women entrepreneurship in Bengaluru, with the help of NGOs there.
“We are looking to tie up with resellers to take this initiative on a global scale,” he adds. For more details and enquiries, contact info@hatchfactory.in