Videocon eyes Rs 276 crore from surveillance business in east by 2021 

Videocon Telecom's security and surveillance arm Videocon Wallcam today announced expansion to eastern India with an aim to garner revenues of up to Rs 276 crore by 2021.

Published: 14th September 2017 07:20 PM  |   Last Updated: 14th September 2017 07:20 PM   |  A+A-

Videocon telecom director and CEO Arvind Bali. | File AFP

By PTI

NEW DELHI: Videocon Telecom's security and surveillance arm Videocon Wallcam today announced expansion to eastern India with an aim to garner revenues of up to Rs 276 crore by 2021.

The company will start selling surveillance products in West Bengal, Bihar, Jharkhand, Odisha and northeast in 7-10 days across around 4,000 stores.

"Eastern market will be our key focus market, and we are set to leverage on the opportunity and are targeting 10-12 per cent market share in the region by 2021.

"Kolkata will be the hub for eastern states including RoWB (rest of West Bengal), Bihar, Jharkhand, Odisha and North East," Videocon Telecom CEO Arvind Bali said in a statement.

The security and surveillance market in India is approximately Rs 6,600 core, of which the eastern region comprises only about 9 per cent or Rs 600 crore.

The overall security and surveillance market is expected to grow 2.5-times by 2021 to reach Rs 15,000 crore, and by this time, the eastern region will contribute to approximately 15 per cent of the total market at about Rs 2,300 crore, the statement said.

"Videocon Wallcam is eyeing 10-12 per cent market share (about Rs 230-276 crore) by 2021. Our products will be best when it comes to quality, specifications and features, and yet priced at 15 per cent lower than other brands. We are focusing to make security and surveillance a way of life for everybody, particularly the household segment," Bali said.

The company will sell video surveillance products at a starting price of Rs 2,500 a unit for a wireless cubecam and a set of four 1 megapixel CCTV cameras. Four-channel digital video recorders will start selling from Rs 6,500, the statement said.

"We will have service centres in almost all the cities.

Videocon Wallcam will also provider pick and drop of products from customer's premises in cities where service centres are not available," Bali said.

Stay up to date on all the latest Business news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.