Reliance to redefine its retail network to help JIO users

Reliance will bring an immersive shopping experience with the help of augmented reality and holographic technology.
A logo of Reliance Group is seen at Reliance Center in Mumbai. (Photo | Reuters)
A logo of Reliance Group is seen at Reliance Center in Mumbai. (Photo | Reuters)

MUMBAI: Mukesh Ambani, Chairman and Managing Director of Reliance Industries, on Thursday unveiled ambitious targets for its retail business and made it clear that JioPhone would be a vital component in the retail play.

"With the added functionalities and strong retail presence across India, the goal that I have now set for our Jio team is to enable 100 million users on this JioPhone platform in the shortest possible time and create another world record," he said, highlighting how JioPhone users will provide a base for Reliance Retail.

Mr Ambani said the new technology would help in integrating physical and digital marketplaces.

"Jio has enabled Reliance to strategically reinvent itself as a technology platform company.

Digital platforms have become the new-age factories and service providers," he said.

Sharing the retail roadmap for the group with shareholders at the 41st AGM, Mr Ambani said the company was constantly focusing on improving its retail networks and trying to redefine it with the help of Jio, which he said, will provide connectivity to all small and large scale merchants in India.

Reliance will bring immersive shopping experience with the help of augmented reality and holographic technology.

"We see our biggest growth in creating a hybrid, online-to-offline new commerce platform of 35 crore customer footfalls at Reliance Retail, 21.

5 crore Jio customers, five crore Jio giga-home customers and three crore small merchants and shop-keepers," he added.

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