On average, about 40% of the email addresses in a list are inaccurate and invalid. Many marketers find themselves disappointed in the results they get from their email campaigns, as their poor email hygiene shows its consequences. The most effective solution, in this case, is to let an email verifier clean your email list.
Depending on the size of your email list, you are spending a certain amount of money to send your campaigns. Email service providers aren’t free, and they tend to charge according to how many leads your database contains. When you have invalid, inactive, or risky leads in your list, you’re basically paying your email service provider to send your campaigns to email addresses that don’t exist, or are never checked, or were created by bots.
This is where an email verifier can help you out, save you time and money, and improve your sender reputation.
Why do we need to verify email addresses?
For a second, imagine you’re planning a trip to a destination that doesn’t exist in the world. You are never going to get there, and you’ll probably get lost on the way. Similarly, when you send an email to a non-existent address, it never reaches its destination. So, you never reach your targeted customers.
That’s not all: when you send emails to invalid and risky addresses – such as spam traps and abuse emails – your sender reputation gets tarnished. This, in turn, causes poor email deliverability, which damages the overall effectiveness of your email campaigns.
To prevent all of these issues, email marketers have the option of using an email verifier. You will find these tools online. One of the better email verification platforms, Zerobounce, scans your email list fast and identifies invalid email addresses right away.
About ZeroBounce: an advanced email verifier
Zerobounce is the leading email verifier. They offer a variety of features that work in your advantage, such as invalid, dormant, catch-all, toxic and abuse email detection. Also, they remove many of the spam traps that ended up in your database and add missing information about your subscribers thanks to their Email Append feature.
Recently, ZeroBounce launched an email scoring system that is very effective in validating catch-all email addresses. The artificial intelligence scoring system scans your list and returns a quality score on each lead. By using this powerful tool, you will improve your email list hygiene, sender reputation and deliverability. Email marketers can try this amazing tool for email validation, spam trap and abuse detection with next level functionality and reliability. Registration on their website is free and comes with 100 email validation credits on the house.
Conclusion
Email marketing is a proven tactic to strengthen relationships with your potential customers and clients. It works as a driver of engagement and sales you’re your prospects. Hence, it is essential to invest time and money on a good email verifier to clean your email data regularly.
You should never ignore the fact that “quality always wins over quantity”. In other words, it doesn’t matter how many email addresses you have in your database. The most important thing is that all of your leads are valid, active and safe to use.