Just ahead of Diwali, Chennai-based Palam Silk Sarees launched four new collections - UltreLites, Red Carpet Collections, Neon Silks and Duo Tone Silks - at their store in Jayanagar with a fashion show.
Designed by proprietor Jeyasree Ravi’s daughter Sunita Palam, the collection aims at a ‘trendy look’ using the richness of silk. The UltraLites use a blend of cotton silk and soft silk, and is light weight, while the Red Carpets experiment with other fabrics matched to traditional Kancheepuram borders and Neon Silks introduce bright shades.
What sets the Duo Tones apart is their borders. Specially designed for Indian women who like to sport sarees with wide borders, the pallu has a border at the top end. Clarifying the concept, Jeyasree said, “It’s for women of average height who want to wear sarees with wide borders. There have been single-border sarees in the market for quite some time now, but as younger women prefer not to pleat the pallu, the border gets hidden. In these sarees, the border appears on top and is visible.
“Bangaloreans love the Kancheepuram pattu (silk) sarees, so we decided to launch the collection at our store here in Bangalore, which has been around for a year now.”
“Everybody loves Kancheepuram silk,” said actress Sakshi Agarwal, who was at the launch on Wednesday, draped in a green saree with paisley patterns from the store’s Duo Tone collection. “I always pick them up for my mom and me when I go saree shopping. Since the mantra of the season is bold and these sarees blend the traditional Kancheevaram borders with neon shades, I’m sure they’ll have a lot of takers. Everyone from college-goers to newly-wed brides as well as the aunty-crowd,” she added.