BANGALORE: Angry netizens on Monday dubbed City based e-commerce giant Flipkart as ‘Flopkart’ after the company’s Big Billion Day sales did not turn out to be as attractive as advertised for some.
The hashtag #Flopkart started trending after many customers alleged false claims about product pricing and discounts by the company. “Sold out, out of stock, error 505, double prices, #bigbillionday? Really #flopkart,” Ravi Thakur;@thakur_0020 said on the microblogging site Twitter.
However, Flipkart termed the day as ‘unprecedented and the biggest sale ever in India’, and said it had created ‘history in Indian e-commerce’. Company co-founders Sachin and Binny Bansal said, “We got a billion hits on our site today and achieved our 24-hour sales target of $100 million in just 10 hours.”
Accusations of inflated pricing to show higher discounts were already doing the rounds on social media on Sunday night. Flipkart executives chose not to respond to such charges. One screenshot related to a Transcend Jetflash 64 GB pen drive on offer for Rs 2,299 with the original price shown as Rs 49,000. Flipkart had recently upped the e-commerce war with US giant Amazon, whose four-day ‘Diwali Dhamaka’ sales are starting on October 10. “What you r not realisin @Flipkart that you are automatically drivng ppl to @amazonIN #FlopKart,” Arnab; @Yapeez posted.
Amazon ANNOUNCES SALE IN CHEEKY MOVE
Amazon in the meantime pulled off a cheeky move by booking the URL www.bigbillionday.com. A visit to the site will take you to Amazon’s website announcing its upcoming sale.