Virtual Media in Spotlight Again

Fourth edition of SMW begins in the city today

Published: 23rd February 2015 06:04 AM  |   Last Updated: 23rd February 2015 06:04 AM   |  A+A-

QUEEN'S ROAD: Bengaluru goes social again with the fourth edition of Social Media Week (SMW) in India with the theme 'Upwardly Mobile: The Rise of The Connected Class'.

Sessions through the week will explore the dynamic ways of how social media strategy is converging in multicultural market and how mobility devices like laptops, tablets and smartphones along with social technology have transformed the way we work. 

The international festival is hosted twice a year, in India, by R SQUARE Consulting, an marketing services firm.

Monday and Friday will see the event being hosted at The Leela Palace while the mid-week sessions will be held at News Café, and Big Pitcher, Total Yoga Oneness Centre, Loft 38, Take 5, and WeSchool Bangalore.

Some of the topics and  sessions that will be covered are a panel discussion on Brand Reputation and Crisis: Weathering Twitter Storm, IOT in India, Big Data & Big Brands, Insightful Workshops on Social Media for Travel Marketing, Cracking Social Media Content Strategy, Masterclass on Viral Campaigns, Integrated Social Media Marketing, Inspirational Talk on Growth Hacking for Start Ups, Brand Identity in Digital and Career in Social Media.


  •    Mahesh Murthy, Founder Pinstorm
  •    Suhel Seth, CEO Counselage
  •    B Dayananda, IPS, Additional Commissioner of Police
  •    P Krishna Kumar, Executive Director and General Manager Dell India
  •    Harish Bijoor, Brand-Expert
  •     Sandeep Aurora, Director - Marketing & Market Development Intel South Asia
  •    Prem Panicker, journalist
  •    Vasantha Kumar, Director Of Marketing & Communications, IBM India

Rohit Varma, Founder R SQUARE Consulting & Director Social Media Week Bangalore, said “Social Media Week is a platform to share ideas, gain insights and collaborate to innovate. Involvement of the whole industry has made this idea unique and that has been the success factor. We have more than 70+ sessions, 150+ speakers sharing their knowledge across five hubs. We are very excited to witness the social festival going live in the coming week."

Registrations for SMW Bangalore has started. For a complete schedule of the event, visit: 

To register for the event, visit:

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