BENGALURU: Stop by at the street studio in Alliance Francaise to sing or play an instrument, and create a track this evening. After all, it’s Make Music Day.
The stalls, set up by Harman International and music producer SnowShoe, opens at 4 pm.
“The event aims to encourage people, young and old, amateur or professional, to experience the pleasure of making music,” says Jasleen K Makker, Director (Corporate Communications), HARMAN International India.
So SnowShoe’s head and lead guitarist of electonic/alternative band Rahul Nadkarni will be at the stall, encouraging passers-by to stop and sing or pick up an instrument, and be part of the ‘spontaneous production of music’.
Musicians can carry their instruments and jam there too. As for enthusiasts new to making music, assistance will be available at the stalls. “SnowShoe will record, mix, loop, and play back live sounds through the evening,” Makkar says. “The final soundtrack will be shared online for easy access.”
This public collaborative effort, the organisers hope, will result in a ‘sound track defining Bengaluru’s culture and life’.
Earlier this month, Harman organised a preview in New York, ‘a roaring success’. However, this is the first time the company is hosting the event in India.
“This is among the five ‘pop-up music studios’ we are hosting around the world on June 21. The others will be at Germany, Hungary, Israel and Los Angeles,” she adds. “Our genesis is with music, music which creates the experience of a lifetime for its listener.”