BENGALURU: Retailers have a reason to smile. A Bengaluru-based startup ShopsUp will let shopaholics bridges the online and offline worlds of shopping. It is a location based shopping app.
Shopkeepers who had been complaining ever since the advent and popularity of apps like Amazon, Flipkart and Snapdeal, which took away a good share of their business with most people preferring to use their mobile apps to shop will now have a good deal.
If you have ever walked into a shopping mall or a market and wondered where that particular brand of shirt or dress you want is available, ShopsUp is the app that helps discover and shop at local as well as retail stores.
This app will offer exciting features for shoppers to discover boutique stores near their neighbourhood, in shopping malls and shopping streets including brands such as Van Heusen, AND, Adidas, Pepe Jeans, Raymond, Allen Solly and more.
Users can also avail special ride offers from Uber from time to time.
“Indian millennials want to be rewarded for their window shopping as well as actual shopping behaviour and marketeers want to capture these moments as and when they happen. ShopsUp’s innovative technology and use of analytics allows us to partner with top brands and local boutiques and provide them with customised solutions that dramatically differ from existing options available for retailers,” Suhas Gopinath, co-founder and CEO at ShopsUp tells us.
He says that one of his aims is to change the way Indians discover and shop at local stores. He says there are various ways in which this app will facilitate this.
The shopper will be collecting rewards which will be called ‘shots’ for simply walking into partner stores.
These shots can be accumulated and exhchanged for various other exciting offers which will be comming up from time to time.
The app will have completely personalized rewards and customized contextual in-store offers. If a shopper happens to like a particular dress inside the shop he or she will be rewarded with shots and discounts.
Gopinath tells us that India being the second largest smartphone market in the world in terms of users, an increasingly larger number of consumers are turning to their mobiles to discover and research fashion trends.
The Bengaluru-based startup is funded by an initial seed funding of US$1 Million and is in process of raising capital to build an innovative company that bridges the gap between online and offline shopping.
Anand Sankeshwar, Managing Director at VRL Logistics Ltd and Yang Shu, former Huawei Technologies President and CEO of Taojinjia have invested in ShopsUp and also mentored the team.