‘Promote solution, rather than technology’

Staqu is a brainchild of all tech-oriented co-founders.

Published: 22nd February 2017 10:19 PM  |   Last Updated: 23rd February 2017 05:46 AM   |  A+A-

Express News Service

BENGALURU: Staqu is a brainchild of all tech-oriented co-founders. Since the beginning, we had all been super excited about Artificial Intelligence and the unique capabilities it possesses to solve the present-day conundrums. We had believed that the ground-breaking technology would be able to sell itself. Six months into the business, when we had hardly closed any sale, we realised it was time for some introspection and policy overhauls.

Instead of trying to sell the technology now, we disrupted that tunnelled vision of our own and started creating products instead, which explored the different facets of AI. The same led to the creation of our VGREP API, an AI empowered solution OEMs and e-commerce players could utilise to deliver a more intuitive and smart search experience to their users. Our first key collaboration with an OEM brand followed right after and that alone was the sign we needed to know we were on the right path.

These days, while unveiling the new features of this potent technology, we try to wrap it around a product and promote that solution, instead of the technology.
(The author is the CEO and co-founder of  Staqu, an Artificial Intelligence startup that allows users to search something by uploading its images)

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