BENGALURU: We always dream about starting something, but are never able to do it. Why? Because we keep waiting for the perfect moment. “Once the product becomes perfect,” we tell ourselves. The problem with this saying is that it overlooks the fact that perfection is a journey.I used to work with an animation studio five years back. The founders were pretty convinced that they would bring out the best animation and kept on doing iterations waiting for their best cartoon to get produced. Result? The cartoon never happened.
When I wrote my first comic book – “Ved”, I wasn’t aware of a lot of nuances of the comic book storytelling. Surely, I had been a big reader of comics, but I didn’t know how short or long should a particular scene be presented. What things should we notice for maintain good art. It was imperfect in many ways but it was the first step towards the learning curve.
Lot of readers pointed various things and since then we incorporated those in our continued series. Likewise, when you launch your idea, it will not be in the perfect shape. I am not saying that you should launch half-baked product. But do not wait for “the perfect moment” to happen.
As long as it is decent, launch it and then try to improve from customer feedback. This is also called MVP approach or the approach to build Naysayers to this theory suggest that once the customers see your not-so-great product, they would never return to you.
But my counter to that is when you are a start-up, you are catering to a small market during your launch. If you had enough funds to market it heavily you won’t be a startup anyway. So your initial customers would be just few and that won’t damage your reputation. If need be, you can also compensate your early customers by giving a thank you note and a small gift for their feedback. In conclusion, all of you who have got lots of startup ideas and have been waiting for “THE DAY” to build your app, to build your website or whatever – go and do it now! If you are ever to choose between speed and perfection, always choose speed!
If you have any queries, feel free to write to me on Rajeev@TBSPlanet.com