Take this eco-friendly #Padmanchallenge

Of late the #Padmanchallenge has caught fire all over social media with a number of celebrities, as well as commoners, joining in to make it a viral campaign about menstrual hygiene and to demystify t

Published: 09th February 2018 10:29 PM  |   Last Updated: 10th February 2018 04:48 AM   |  A+A-

Rishita Sharma

By Express News Service

BENGALURU: Of late the #Padmanchallenge has caught fire all over social media with a number of celebrities, as well as commoners, joining in to make it a viral campaign about menstrual hygiene and to demystify the stigma attached around menstruation.

A group of eco-warriors from the city have added their own twist to this campaign by promoting not just menstrual hygiene but one that is environmentally responsible and eco-friendly.
Along with taking the #Padmanchallenge, they have added the hashtags such as #Cupandcloth #menstrualcup #clothpad as a way to spread their message.        
The campaign was started by members of Green the Red, a group that promotes the use of menstrual cups and reusable cloth during menstruation instead of disposable sanitary pads.

Sandhya Madhvatathi Rao, a communications executive with a pharma company and a member of the Green the Red campaign, says, “We started the campaign around five days ago and already around 250 people have taken the challenge. There was a video also made on the issue whose views have crossed around 5 lakh. We also did a radio program on Thursday that further spread word about our unique take to the challenge.”    

Sandhya says that they were no doubt piggybacking on the popularity the #Padmanchallenge but at the same time are also differentiating their campaign. “Using cups are much more convenient for the modern women with modern lifestyles. Changing of pads is not the most convenient thing to do. A cup is very convenient. I go swimming using a menstrual cup. Besides the convenience, what we want to highlight more is the environmental aspects of the entire initiative,” she adds.

Rishita Sharma, founder Green Utsav, an organisation that promotes using eco-friendly materials during events, and a member of the Green the Red, points out,  “A menstruation cup costs `500 to 1,000 and is reusable for five to 10 years. A reusable cloth costs `200 to 300 and last for three years. A woman uses around 15 pads per month that costs around Rs 150 to 300.Then there is also the hassle to get dispose off the pad once its used.

These are not biodegradable and end up in the landfills along with other waste that is very hard to treat.” Rishita has also started a support group on Whatsapp that she claims has converted as many as 500 women from using sanitary disposal pads to cloth and cups. “I started the group because there is not much information about these products. It is also not widely available,” adds Rishita. 

Stay up to date on all the latest Bengaluru news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp