Forevermark, the diamond brand from the De Beers Group of companies, has announced their association with Joyalukkas known for both its contemporary and traditional jewellery, on Friday.
At the event held amidst the high profiled clientele of Joyalukkas, the audience were treated to an enthralling performance by a famous south based contemporary dance troupe ‘Nritarutya’. Nritarutya left the audience mesmerised as they took them on a journey of a diamond. Performing in a group of three, the troupe through their rich imagery, physical articulation and dynamism revealed the story of diamond- right from its inception to its inscription as Forevermark. Sachin Jain, managing director, Forevermark, said, “We are pleased to launch Forevermark at Joyalukkas in Chennai. They are leaders when it comes to jewellery and it’s only natural for us to get associated with them as they share mutual passion for diamonds.”