White sparkle for Akshaya Trithiya

Actor Taapsee unveiled the season’s collection of platinum jewellery at Malabar Gold & Diamonds in the city on Wednesday.

Published: 25th April 2013 08:20 AM  |   Last Updated: 25th April 2013 08:20 AM   |  A+A-


Come Akshaya Trithiya, ornament lovers in the city can look forward to a tryst with the most expensive and purest metal in the world – platinum. Be it is a simple band or finely designed diamond-encrusted piece, platinum jewellery is the most sought after accessory by fashion aficionados globally.

It is no wonder then that Malabar Gold & Diamonds, Chennai, has brought out an exclusive new platinum jewellery range this season.  For women, the collection includes a wide range of elegant platinum earrings, chain and pendant, love bands, rings and necklaces. And for men, it is charismatic chains, bracelets and love bands.

Unveiling the season’s collection at the leading jewellery brand’s showroom in Thyagaraya Nagar on Wednesday, actor Taapsee Pannu said: “For every day wear, I believe precious platinum jewellery is ideal as it is fine, modern and elegant. Platinum adds the touch of class to whatever you wear and each piece of jewellery is exclusive.”

Talking to the media at the launch, Shafeekh VS, corporate executive director, Malabar Gold & Diamonds, said, “There has been a surge in platinum demand over the years, with more and more people opting for classy and elegant platinum jewellery.” White is considered auspicious and best suited to celebrate Akshaya Trithiya. Hence, white payasam, jasmine flowers, kolam or even white vessels are used for puja. Since platinum is eternal white and the perfect metal to celebrate love and important occasions, he said the new collection had arrived just in time for Akshaya Trithiya, one of the most auspicious times to buy platinum jewellery. “The new range consists of fine designs that have traditional influences in contemporary design form, with a starting price range of Rs 10,000 onwards.”

On the uniqueness of the collection, Shafeekh said platinum was one of the most secure metals for precious stones. Add to that its pure white lustrous look, ideal for off-setting the brilliance of diamonds.

Besides, platinum jewellery does not fade or tarnish and keeps its natural white colour for a lifetime. “The metal’s innate strength ensures that your most memorable platinum jewellery can be handed down from generation to generation as heirloom pieces,” he stressed.  All authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of ‘Pt 950’ stamped inside the piece. This also serves as ‘Look for the Pt 950’ engraving assurance of a ‘buy back’ programme, he added.

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