Kirtilals, the diamond jewellery brand, re-launched their Chennai showroom recently after renovations while showcasing their new collections.
The store features an in-house iPad app which displays collections and various designs available in the showroom. From the design bank, customers can select their favourite jewellery and try it virtually against their image on the iPad. The app also allows the consumer to choose various designs of their choice and customize them.
Speaking on the occasion Suraj Shanthakumar, director – business strategy, Kirtilals, said, “The new showroom has extensive collections.”
Several new collections of jewellery were introduced including the ‘Mystery Collection’, ‘Precision Bangles’ and the ‘Glow & Go’ collection. Seema Mehta, director – creative, Kirtilals said, “There is a big passion for high-end diamond jewellery in Chennai.” She also spoke about the ‘Bridal project’, through which brides can consult her on wedding jewellery by appointment.
Next year, Kirtilals will celebrate 75 years in the business.