Desi YouTube Offers Platform for New Short Film Producers

Published: 09th July 2015 03:43 AM  |   Last Updated: 09th July 2015 03:43 AM   |  A+A-

CHENNAI:Producers of short films and musicians struggling to find a remunerative way to find a larger audience now have a viable platform. Chennai based Tarehub, a services start-up, has launched an online platform called for displaying such creative talent to an online audience while setting their own price for such viewing - for as little as Rs 10.

The brainchild of Tarehub founders M Sasikumar, Jijo Varghese and Bibhu Mathew, seeks to market the immense wealth of talent that is available in South India.

“There are thousands of people with some really good talent who make very watchable short-films and compose music. We want to leverage this and provide them a platform on which they can market their efforts,” said Sasikumar.

What offers short-film makers is a way to upload their videos and tracks on a ‘YouTube-esque’ like platform. But unlike YouTube, Legoosa will provide them with an option to charge for their videos - as long as the charges are reasonable. 70 per cent of the revenue from these views will go to those who upload and the rest to Tarehub. Sasikumar adds that only those who upload may charge a fee for their videos. 

Getting viewers to its platform is one of the larger challenges that the company faces, especially when viewers slake their thirst for such fare on YouTube and Dailymotion - both of which are free.

“We think most of our uploads will be free of charge for viewers. Even if their videos are free, artists who upload will be rewarded with remuneration if their videos achieve a certain number of views. We will see our revenue from advertisements,” he said. has also tied up with e-commerce giants like Flipkart, Snapdeal and others to provide coupons to viewers who pay to watch their videos - equivalent to the amount they pay.

“This will also bring in a rewards-mechanism for viewers. We are also in talks with others like PayTM and other start-ups like us to tie up with,” said Sasikumar.

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