CHENNAI: Adidas recently organised a ‘Boost your run’ workshop for participants of the Dream Runners Half Marathon in Chennai. The workshop, which took place at Adidas Store, T.Nagar, had Dr Rajat Chauhan, Adidas Running Expert, briefing the participants on various fitness regimes and the do’s and don’t’s, while taking part in a marathon.Dr Chauhan also spoke about a new way to run by the latest running innovation Adidas Energy Boost. Part of the new Adidas segment called Energy Running, the shoe features BOOST, a revolutionary cushioning technology which provides the highest energy return while running.
“Adidas helps make athletes better. With the new Boost foam, we are addressing a fundamental insight: everyone wants more energy. Whether you’re running a marathon, training for an upcoming season or just trying to get back in shape, revolutionary Boost cushioning foam provides the highest energy return in any running products,” said Chauhan.
“Energy is one of the most important elements for any athlete. Often people only think about speed, but energy is the secret weapon thatcan set you apart from the competition. An added boost of energy is what allows you to push yourself ahead of everyone else to cross that finish line first, especially in a sprint when every millisecond counts” he added. The new range of Adidas shoes has the soft cushioning and responsiveness that work together to give runners a different kind of running experience.
Dr Chauhan is an avid runner and Race Director – La Ultra. He is also the running expert of Adidas.