CHENNAI: Employing characteristic out-of-the-box methods, Kamal Haasan launched the audio of his upcoming film Uthama Villain on an app, instead of conventional CDs in a function at the Chennai Trade Centre on Sunday.
At the launch, while on stage, he called his daughter Shruti, who was in Mumbai, on Facetime. Shruti, not knowing that her father was launching the app with the audio, was chatting away with her father about day-to-day affairs, when Kamal Haasan revealed that she was being seen by over 1,000 fans and special invitees eagerly waiting for the audio launch.
A panel discussion involving Kamal Haasan, Parthiban, Madan Karky and Villupaatu Subbu Arunachalam followed which droned on and after over two hours, the crowd was beginning to thin.
Sensing the crowd’s impatience, the film’s Lingusamy intervened, “Shall we go on to launch the audio?” causing the discussion to be cut short.
The audience was then treated to a sneak peek into the visuals of a couple of songs of the late K Balachander, who was instrumental in bringing out the latent talents of Kamal Haasan and music director Ghibran, laced with the wit of actor Parthiban who hosted the show.
The event was not without controversies. A number of fans with ‘Fan’ and ‘VIP’ passes were not let in due to lack of space. “I have been an ardent fan of Kamal for 25 years. I came here at 5 pm, hoping to get a glimpse of the actor. But there were not enough seats,” rued one of them.