Toss Digiconsult, a Chennai-based social media marketing agency conducted a workshop on social media marketing on January 31. Speaking about the workshop, Rajalingam Manickavasan, Toss’ founder and CEO, said, “The main idea behind the workshop was to impart knowledge about how well companies, including SMEs can use social media in their strategies to meet their marketing goals and objectives.” The aim of this workshop was to enable business owners, marketing professionals and students to master social media marketing to promote, build and manage their brands in the ever-growing social media channels.