Ads show a distorted picture of dog reality

Srilakshmi Amirtheshwaran, a canine behaviourist and founder of Ca9 concepts, based in Pune, draws our attention to the fact that the problem of abandoned pedigrees is not new.
Ads show a distorted picture of dog reality

CHENNAI: Srilakshmi Amirtheshwaran, a canine behaviourist and founder of Ca9 concepts, based in Pune, draws our attention to the fact that the problem of abandoned pedigrees is not new.

“We’ve been taught that anything that’s even slightly past its prime isn’t good enough. In a dog’s case that’s really unfair. All our animal advertisements show us this robust Labrador, for instance, sitting on a lawn with the right amount of sunlight, giving rise to the notion that labs are good home dogs.

They usually are, but a lot depends on how you raise them,” she points out, underlining how Labradors have now become the new strays. “People think they are low maintenance among the breeds when they are actually powerhouses of energy. They need ample exercise and mental stimulation. When breeds become status symbols, you know you’re causing damage.”

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